Either way, it will form the foundation of your video and have a major impact on your results. Even if you’re writing a script for a short video, try to write with quick clips in mind. For example, if you’re creating a two-minute video, plan to pull out a few five-second clips. While a great final video is your ultimate goal, you’ll also want to plan for the future as you write your script.
If your video will transition from a person speaking in front of a camera to a close-up shot of your product or a demonstration, write these cues into your script. For example, if you’re writing a short-form video for Facebook, you might want to consider keeping your script choppier with sentence fragments. But if you’re producing a long-form explainer video for your website, make sure you’re as thorough as possible. Creating a brief allows you and your team to document the answers to the most important project questions. This helps everyone involved understand the who, what, when, where, and why of your video.
It can be tempting to add visuals just for the cool factor. But every image you add should offer value to your viewers. And if you think about these visuals as you write your script they will feel more natural in your final video. These written exceptions help cue your talent to take certain unspoken actions while reciting the script. It’s also a good idea to add open loops so that your audience has an idea of what is coming next.
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Basically, you want the script to be thorough enough that you could hand it off to someone else to shoot, and they’d understand it. Say you’re three-quarters of the way through the editing process. If your boss or colleague wants to completely redo half of your video, that’s a huge problem. Then, use your goal to set the metrics you’ll use to measure the video’s performance once it goes live. You may want to partner with influencers to build a reputation for this product. If you’re not sure about your goal, think about the problem you’re hoping this video will solve.
So, before you jump into a storyline, character, or setting, figure out the why. 92% of marketers say that video is central to their marketing strategy. Before sending the article for review, conduct proofreading. Additionally, no more than 4% of the content should be written in the passive voice. The blog will be published under your name with an author image if you wish to add one.
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This is also a good excuse to use jargon they will understand. You should also write sentences the way you want the voice talent to say it. Do some tabletop practice sessions with your voice actor and then edit the dialogue part as needed. After completing the details of the prior video segments, it’s time to write your closing or final video segment. It should summarize the core message and must contain a final CTA.
